Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGYĮditorial Board Rick P. ![]() REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. No part of this book may be reproduced in any form without written permission from the publisher, M.E. M.E.Sharpe Armonk, New York London, EnglandĬopyright © 2005 by M.E.Sharpe, Inc.
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